Operation Tip-Off

Conditions are now ideal for buyers. Interest rates are comparable to 40-year lows, and inventories are higher than they have been in decades. Consumers have exceptional choice. But these conditions may not last. August pending home sales rose %4.5 and prices are expected to rise again next year. Even the vice chairman of the Federal Reserve says that the housing market outlook is improving.

Real estate is an outstanding investment. House values rose %88 on a national average over the past decade. The number of US households is expected to increase %15 during the next decade, creating a continued high demand for housing.

Conditions are improving for sellers. This year will be the third best on record and prices are expected to rise modestly next year.

The campaign opens with full pages advertisements in six leading newspapers - Wall Street Journal and USA Today, and will run Sunday in the New York Times, Washington Post, Los Angeles Times and Chicago Tribune. It will run in the same newspapers again on the weekend of November 12.

This is the beginning of a campaign that will also include two new network television and radio ads, to begin airing in January in NAR's $40 million Public Awareness Campaign.

For further information, please go to www.realtor.org/home_buyers_and_sellers/buy_now_ad.html.