How Hispanic Realtors® are Changing the Game of Real Estate

By MNR News posted 15 days ago


Hispanic American Heritage Month is a time to celebrate the rich culture and contributions of the Hispanic community. It’s also an opportunity to shine a spotlight on the challenges faced by Hispanic real estate agents in the industry.  

The real estate industry has been historically underrepresented by Hispanic Realtors®. According to the National Association of REALTORS®, Hispanic, Latino, Mexican, and Puerto Rican members make up approximately 13% of real estate agents in the United States. Though underrepresented in the real estate profession, they are the fastest growing ethnic group among Realtors® today. And there’s a substantial need for Hispanic agents in the market. Despite the housing inventory and affordability challenges we’re facing across the country, the Hispanic and Latino homeownership rate is gaining ground year-over-year. 

The push toward greater inclusivity and diversity in housing benefits not only the Hispanic community and other historically underrepresented ethnic groups—it also builds up the national housing industry.

Its important to remember that by embracing diversity, the real estate industry can better serve all communities—bolstering our commitment to fair housing overall. And with the support of organizations and companies dedicated to empowering Hispanic Realtors®, more and more agents will thrive in the industry.

Hispanic Homeownership Keeps Climbing

What’s behind the historical underrepresentation of Hispanic real estate agents? It's a combination of various factors that includes racial discrimination, language barriers, lack of access to career development resources, and fewer networking opportunities. Many Hispanic agents have faced challenges in building their businesses due to limited access to financing and support.

However, with the increasing recognition of the value that Hispanic Realtors® bring to the industry, initiatives are being taken to address these issues. When it comes to homeownership, as a demographic, Hispanic homeowners continue to play a critical role in the health of the national housing industry—and recent data shows the gap between Hispanic homeowners and white homeowners (who represent the majority group) is closing year-over-year

According to the National Association of Hispanic Real Estate Professional’s (NAHREP) 2022 State of Hispanic Homeownership Report, the Hispanic homeownership rate increased to 48.6% last year, marking eight years of homeownership growth. “Despite home price appreciation and soaring interest rates, [Latino homebuyers] are demonstrating a resilience that will help fuel economic growth and prosperity for an increasing number of American households,” said Gary Acosta, NAHREP Co-Founder & CEO.

Hispanics and Latinos still managed to add a net total 349,000 homeowner households, and formed 628,000 new households, both among the largest single-year gains for these two groups over the last ten years. Despite these gains, affordability disproportionately impacts prospective Hispanic homebuyers. An NAR study revealed that Hispanic homebuyers experienced the highest share of student loan debt in 2022 among all ethnic groups, which is a key financial obstacle for many first-time buyers. The same study showed that Hispanics also represent a mere 8% of homeowners in the country. 

Benefits of Supporting Hispanic Realtors®

As we touched on above, supporting Hispanic agents is not only important for diversity and inclusion practicesit’s also a smart business decision. Hispanic people are the fastest-growing group of homeowners in the United States, yet they are more than 1.5 times more likely to be denied a mortgage than white applicants, according to data from the Consumer Financial Protection Bureau. Having Hispanic real estate agents who understand their clients’ culture, language, and needs can make a significant difference in the home buying experience for the Hispanic community. 

Moreover, Hispanic real estate agents bring a unique perspective and skillset to the industry, including strong community ties, bilingual communication skills, and a deep understanding of the local market. By supporting Hispanic Realtors®, we are not only empowering a historically underrepresented group, but also tapping into a valuable talent pool that can help the real estate industry thrive.

Initiatives to Increase Representation of Hispanic Realtors®
Hispanic real estate agents may not have access to the same connections as their non-Hispanic counterparts, making it harder for them to get referrals and build their business. Additionally, there is still a lack of diversity in leadership positions in the real estate industry, which can make it difficult for career advancement. However, there are initiatives in place to increase the representation of Hispanic Realtors®, such as mentorship programs and networking events, which are gaining momentum.   

Organizations such as NAHREP have been working tirelessly to provide resources and support to Hispanic agents. NAHREP also advocates for policies that increase access to homeownership and create more opportunities for Hispanic Realtors® to succeed.  

One such initiative is the Hispanic Wealth Project, which aims to triple Hispanic household wealth by 2024. This project includes a focus on increasing Hispanic homeownership rates and supporting Hispanic real estate agents in their efforts to serve this community. Additionally, many real estate companies and associations are implementing diversity and inclusion initiatives to attract and retain more Hispanic agents.  
Celebrating Hispanic American Heritage Month

Hispanic real estate agents play a vital role in the real estate industry, bringing their unique experiences, perspectives, and expertise to the table. However, they also face distinct challenges that can hinder their success. By recognizing these obstacles, supporting initiatives that foster diversity and inclusion, and promoting cultural integration, we can create an environment where Hispanic agents thrive.  

As we celebrate Hispanic American Heritage Month, let us honor the contributions of Hispanic Realtors® and work toward a more equitable and inclusive future in the real estate industry. 

The National Association of Hispanic Real Estate Professionals® (NAHREP) advocates on behalf of its 40,000 members and Hispanic homeowners nationwide. NAHREP focuses on national and state legislative issues that are critical to its mission: to advance sustainable Hispanic homeownership.  

To learn more, attend an event, or get involved, visit