The panel also discussed how brokers and agents in Minnesota are well positioned to navigate the changes resulting from the proposed lawsuit settlement. Minnesota has been a “buyer agency” state for over 30 years, meaning buyer representation contracts are already required by law. Further, Minnesota Realtors® provides this contract as part of our Forms library to all Realtors® across the state.
The second session, led by Marilyn Wilson of WAV Group, focused on raising the stature and profitability of buyer’s agency. This session explored the value that buyer agents offer to consumers and provided detailed strategies for brokers to help their agents succeed. Wilson led attendees through the evolving dynamics of buyer representation in real estate and provided tips for optimizing profitability while maintaining ethical standards and professionalism.
In the third session, Lisa Piccardo and Dean Cottrill of T3Sixty, looked at four “agent archetypes,” offering attendees a strategic framework for success in the real estate industry, guiding agents, brokers, and team leaders toward tailored approaches that capitalize on individual strengths and market dynamics.
The fourth session, also led by Piccardo and Cottrill, covered seven key areas of profitability, offering practical insights to help brokers maximize profitability in a changing real estate landscape.
The closing session, featuring Victor Lund of WAV Group, gave brokers a “technology roadmap” to help dissect the emerging trends, challenges, and opportunities shaping the future of brokerage technology.
The Sota Summit was a day packed with learning and networking. We hope to see you at our next event!