The Minnesota REALTORS® (MNR) is pleased to announce the addition of Heather Boschke as its Vice President of Marketing & Communications. This role is a key part of the organization's strategy to increase member engagement while strengthening MNR as the voice of real estate in Minnesota. Boschke will lead all marketing activities including branding, member communications, content development and media relations.
“For one hundred years, Minnesota REALTORS® has served its members in building their careers, which means helping more people buy their own homes,” Boschke said. “I look forward to continuing that mission with timely, relevant, and accessible content that informs, educates, and enhances the professional development of REALTORS®.
Heather brings 20 years of broad-based marketing experience spanning various industries from hospitality to retail and technology. She was most recently the vice president of Marketing at iMedia Brands where she was responsible for the strategic leadership of the Marketing department which included brand strategy, marketing communications, digital marketing, public relations, social media, online content, email and lifecycle marketing. Prior to that Heather was the global director of Brand Marketing for Radisson Red, and associate director of Marketing for Verizon. Heather is also an adjunct professor at Metropolitan State University where she teaches an undergraduate marketing course.
“We are excited to have Heather join our executive leadership team in this new role,” said Chris Galler, CEO of Minnesota REALTORS®. “She brings tremendous marketing experience and the type of energy we need to evolve our marketing and communications to support our members.”
About Minnesota REALTORS®
Serving more than 21,000 real-estate professionals, Minnesota REALTORS® (MNR) is the largest trade association in the state with a mission of uniting and empowering realtors throughout the state to thrive. Dedicated to helping REALTORS® build their careers and grow their businesses, MNR provides a wide range of services and resources that include legal services, community education, government affairs, and code of ethics and standards of practice support. Founded in 1919, MNR is a non-profit organization. For more information, visit mnrealtor.com.
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