State’s Professional Association for Residential Realtors® Marks 100+ Years with Updated Look
MINNEAPOLIS (April 29, 2020) - More than adding curb appeal, Minnesota Realtors newly launched brand identity underscores the relevance and purpose of a century-old association that serves the needs of more than 20,000 certified Realtors across the state.
When former retail and hospitality marketing leader Heather Boschke joined Minnesota Realtors as Vice President of Marketing & Communications last fall she was struck by the optimism, professional collaboration and community commitment demonstrated by so many of the Realtors she met.
“The Realtor community is such a special group of talented, devoted and caring professionals. We saw an opportunity to modernize our look in a way that more strongly reflects the value of Minnesota Realtors and what our devoted members do for their customers and our Minnesota communities,” said Boschke. “The stylized outline of the state of Minnesota includes colors and design elements that signify community, collaboration and connection – which are cornerstones of our purpose.”
Accompanying the new brand look, the organization launched a revamped website that highlights the services and resources provided by Minnesota Realtors, including Risk Management, Education, Events, Advocacy, and state-wide Contracts/Forms. New features within the website help the general public learn more about the comprehensive services provided by Realtors, access market reports that provide insights into local and state-wide sales trends, and find a Realtor to work with in their area. In addition, an innovative section called MNR Share Source, provides video interviews with leading Realtors, reviews of the latest tools and technologies, as well as tips for growing and improving a real estate practice.
“As we all move through the monumental challenges we are facing during the current pandemic, we are more connected than ever with our Realtors, and with the needs of homebuyers and sellers.” Boschke said. “We want to make it easy for Realtors and buyers and sellers to go to the website and find valuable information they can trust to support them and their real estate needs.”
As the Minnesota Realtors brand evolves, its suite of member-focused services is continually refined and improved to meet the changing needs of Realtors today and tomorrow. Through more than a century of growth and change, the one thing that remains constant is the association’s commitment to uniting, empowering, and inspiring its members. The new branding is the latest expression of that timeless mission. To learn more about the new brand and website redesign, visit www.mnrealtor.com/newlook.
About Minnesota Realtors®
Serving more than 21,000 real-estate professionals, Minnesota Realtors® (MNR) unites and empowers Realtors® throughout the state so they can thrive. Dedicated to helping Realtors® build their careers and grow their businesses, MNR provides a wide range of services and resources that include legal services, community education, government affairs, and code of ethics and standards of practice support. Founded in 1919, MNR is a non-profit organization. For more information, visit www.mnrealtor.com or follow us on Facebook, LinkedIn, Instagram and Twitter.