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Creating Compelling Content on Instagram

By MNR News posted 04-16-2021 01:36 PM

  

Instagram IconAny pro will tell you that having visually compelling content is key to creating a social media strategy. Not only is it important for breaking through and catching the attention of your audiences, but it’s also imperative that the images speak to your Realtor® brand.


our brand speaks to who you are as a Realtor® and it’s important that your social media speaks to your brand. And in visually-busy social media apps like Instagram, having well-crafted, visual images will help you stand out in the battle for attention. 


Here are four tips to get ahead of the competition: 



You Don’t Have to Bust a Move To get Attention

Though some social media apps might make you think videos are only for dancing, they’re actually great ways to connect with your audience! You can use videos to show an upcoming listing, showcase testimonials, or even make videos about what living in your city, town, or neighborhood is like! The sky's the limit, but there’s no doubt - videos are a great way to create visually, well-branded content! Not to mention social media algorithms favor video, which increase the chance of your content being seen. 


Tell a Story with Stories!

Similar to videos, instagram stories are a quick and easy way to connect with your audience, and let you show a little personality with stickers, music, and more. You can use polls to increase engagement, or reshare a post to add a little fun.


Highlighting Instagram Highlights 

Though stories are only around for 24 hours, you can still save them onto your profile as highlights. Did you create a gorgeous video of a neighborhood? Or have customer testimonials? Highlight them on your profile!


Making Carousels

The power of swiping is real, especially on Instagram! According to Social Insider, carousels produce more engagement than videos & images, and in fact, using “swipe left to see…” generates on average 2% more engagement!

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