The National Association of Realtors® surveyed its members on their technology use. Some of the key findings:
Thinking back on the past year, the 5 most valuable technology tools used in their business:
- eSignatures (78%)
- MLS apps (54%)
- Social Media (53%)
- Lockbox (48%)
- Video Conference (39%)
In the next 2 years, respondents believed the most impactful emerging technologies to their business will be:
- Drones (37%)
- Cyber Security (34%)
- 5G (31%)
- Virtual Reality (30%)
- Artificial Intelligence (275)
The top 5 social media networks used by respondents in their real estate business:
- Facebook (90%)
- Instagram (52%)
- LinkedIn (48%
- YouTube (24%)
- Twitter (19%)
The top 5 tech tools used by respondents that have given the highest number of quality leads:
- Social media (52%)
- Customer Relationship Management (CRM) (31%)
- MLS site (28%)
- Email marketing tool (21%)
- Listing aggregator site (21%)
61% of respondents do not use a VPN service to protect their computer
81% of respondents use antivirus software
17% of respondents have cybersecurity insurance
37% of respondents use video in their marketing
You can read the full report here.