Typically, a person posing as a potential buyer contacts you about one of your active listings. The conversation appears legitimate at first—the person asks informed questions and expresses genuine interest in the property. Then comes the hook: "Can you jump on a Zoom call with me?"
The scammer sends what appears to be a standard Zoom meeting invitation. However, when you click the link, one of two things happens:
In some cases, scammers use these links to capture video footage of agents for deepfake creation (another looming cyber threat), which could later be used to impersonate you in client communications or fraudulent transactions.
Red Flags to Watch Out For
What You Can Do
First and foremost: Never click on videoconference links sent by unknown or unverified contacts. This is the single most important rule to protect yourself.
If You Need to Meet Virtually:
Before Any Virtual Meeting:
Why Cybersecurity Matters
In today's digital landscape, protecting your data and your clients' information isn't just good practice—it's essential. Scammers research their targets carefully, using publicly available information from MLS listings, social media, and professional websites to appear credible. Just because someone knows details about you or your listings doesn't mean they're a legitimate buyer or seller.
The best defense against sophisticated scams is skepticism. By treating unsolicited messages with healthy suspicion, you shift the advantage away from criminals.
In Closing: Think Before You Click!
When working with new clients: