UNITE Sessions

October 6-7, 2021    St. Cloud, MN

October 6th

photo of John10:00 - 11:00 AM
Opening Session - Still Standing. Still Smiling with John Kriesel
In 2006 John Kriesel was nearly killed by a roadside bomb in Iraq. After getting to the hospital, he technically died three times and was shocked back to life. He survived through four hospitals, 35 surgeries, and months of recovery. John lost both legs and suffered numerous other major injuries. He was told he wasn't supposed to survive and that he would be in a wheelchair for the rest of his life. Yet he walked out of Walter Reed Army Medical Center after nine months. Working with author Jim Kosmo, Kriesel released his story in "STILL STANDING: The Story of SSG John Kriesel," winner of eight national book awards.
(no CE)

11:15 AM - 12:15 PM
The Role of the Realtor® in a Post-AI World
with Jeff Turner
Jeff Turner will take you on a journey to a near-future where artificial intelligence will dominate not just the edges of the real estate technology landscape, but every aspect of our society. He will provide insight into why so much money is pouring into real estate technology and describe the trends all Realtors® should be paying attention to. Finally, he will illustrate the critical role Realtors® will play in a post-artificial intelligence world.
(Pending approval for 1 hour of CE)

12:15 - 1:45 PM
Lunch & Safety Program
Beverly & Beyond: The Best Tips Learned Since Losing My Sweet Mom featuring Carl Carter
Carl Carter, Jr., son of Beverly Carter, delivers a powerful presentation on Realtor® safety that only someone with his background and experience could deliver. His story and presentation is an impactful combination of harrowing details involving his mother’s story and practical industry anecdotes and takeaways. Carl’s mission is to take his mother’s experience and use it as inspiration to make positive changes in agents’ lives and business. 
(approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)

2:00 - 3:00 PM
Market Update 2021 with David Arbit
Presentation and discussion around the impact on the current state of the real estate market. You will hear David speak about the most current data and trends, how it impacts current business in the real estate market, and have an opportunity to ask questions. 
(approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)

3:15 - 4:45 PM
RMLS Panel Update: How Structural Changes in Real Estate Will Impact Consumers with Victor Lund and John Mosey
In this course, students will learn how various upcoming changes in real estate will affect their consumers and how to guide them through these changes. Issues tackled in this panel discussion will include: data consolidation and what this means for access for consumers; market updates and buying/selling issues for consumers; closing the homeownership gap; and current legal challenges Realtors® and consumers face in today’s market.
(Pending approval for 1.5 hours of CE)

5:00 PM
Awards & Installation Dinner
The Awards & Installation Dinner is held annually at the convention to present our signature achievement awards for the year as well as to install the 2022 Leadership Team.

This event provides a wonderful opportunity to get to know volunteer leaders within the association as well as to enjoy a wonderful evening with others from your office or perhaps someone new that you connected with while at UNITE.  The Realtor® of the Year, the Ed Anderson Political Achievement Award, and the Good Neighbor Award will all be presented at the dinner.  There will be entertainment that will be announced at a later date as well.

The dinner has a limited amount of seats, so please purchase your tickets early!  Guests not registered for convention may purchase a ticket for this dinner as well.

Purchase Awards & Installation Dinner Tickets

photo of dinner crowd

October 7th

9:00 - 10:00 AM
MNR on the Hour

10:15 - 11:15 AM
Leave Your Mark - How to Earn Top of Mind Awareness from Your Customers, Clients and Community
with Sean Carpenter (approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Realtors® strive to deliver great service on every transaction but those that can create memorable experiences have a better chance of earning repeat and referral business. Earning “Top of Mind Awareness” with your customers, clients, and community is a critical component of a successful business. This session will show Realtors® how it can be done through consistent personal branding, succeeding in the “Attention Economy”, developing a powerful reputation, and tips for leaving a lasting impression.

10:15 - 11:15 AM
15 Creative Lead Generation Ideas with Shay Hata (approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Don’t want to door knock, call FSBOs, or work expireds? Me neither! And the pubic isn’t a fan of it either. As an introvert, the idea of having to cold call or do pop-by visits terrifies me. Instead, I’ll share my 15 creative lead generation ideas which allowed me to grow my business from 1 transaction to over 75 a year in just 4 short years; a lot of which can be done from the comfort of your couch all the while protecting the consumer.

10:15 - 11:15 AM
Unconscious Bias in Real Estate with Richelle Taylor (Approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Learn how our unconscious minds create bias in life an in real estate and identify ways to correct this behavior for yourself and your business.

1:15 - 2:15 PM
How to Keep in Touch When We're Not Supposed to Be Touching with Sean Carpenter (Approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Real estate is a contact sport and just because the world has changed since the coronavirus pandemic, doesn’t mean our communications and opportunities to connect with our customers, clients, and community need to stop.

1:15 - 2:15 PM
Smart Homes with Brandon Doyle (Approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
In this course, we will explore how and why smart connected technology is exploding in popularity and has become a major factor in every aspect of real estate.  It has changed the way consumers buy, sell and enjoy their homes and the way real estate professionals work with their clients in the purchase of or sale of a smart/connected property.

1:15 - 2:15 PM
How to Automate Your Business to Increase Efficiency with Shay Hata (approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Would you like to have more free time? I will share my tips and tricks to automate your communication with buyers and sellers so you’re still holding their hand every step of the way while yet freeing up time to focus on other activities. We’ll discuss different CRMs to help you determine the right one for you, using Google Forms to conduct intake interviews with new buyers and sellers, and keeping information secure. Automating the tasks associated with each transaction, I’ll show you to set up different automated communication techniques for buyers and sellers including email, video, drip campaigns, reports, and more. Learn how to increase your production while working smarter, not harder.

2:30 - 3:30 PM
Getting Found Online with Brandon Doyle (Approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
The internet is a giant sea of possibility and there is an overwhelming amount of information out there on how to generate business online. It's important you know how to make yourself easy to locate and provide information about yourself in the right places. In this session we'll look at some of the key strategies and methods for setting your business up for success online. This includes your online presence and lead generating resources.

2:30 - 3:30 PM
How to Go From a Solo Agent to Building a Team with Shay Hata (approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Are you a solo agent who is thinking of starting a team? If so, join top producing Realtor® Shay Hata as she discusses various team models as well as the pros and cons she’s personally experienced transitioning from a solo agent to a team lead and the lessons she’s learned along the way to confirm a positive conclusion for both the agent and consumer, every time.

2:30 - 3:30 PM
Creating a Diverse Business Strategy with Trey Scott (approved by the Minnesota Department of Commerce for 1 hour of Real Estate CE)
Trey will teach you to understand and develop diversity competence, outline the steps for building and implementing a diverse business strategy, show you ways to get involved in your community, and offer tips for avoiding property management discrimination. 

photo of Tommy3:45 - 5:00 PM
Closing Session: Lessons on Success from My Dry Cleaner with Tommy Choi
Tommy's keynote presentation on mindset through lessons on the success that he learned from his dry cleaner. He will share lessons on adaptation, abundance, fear, and gratitude that he observed from visiting his dry cleaner. These very lessons that he has applied to his business that has led to him building a multi-million dollar real estate company while still being very active as a volunteer leader in the association world.